Social Media Consulting

Comprehensive Social Media Optimization & Strategic Plan

This is your personal roadmap for your community and brand interaction on the social web.

To be successful, you need a mountain guide or a Sherpa to conduct detailed social marketing research, create and design a social media optimization strategy, walk you through how to implement that strategy and measure or improve your results so you don’t walk off a cliff.

Consumers are likely searching for you. Can they find you? What will be their first impression?

Here is the challenge. How does your brand leverage the multimedia and social media marketing channels and drive awareness — or even capture new customers and increase sales — through the noise? How do you know if you’re doing online marketing right in one place and very wrong in another?

You need a team of specialists who will audit your social media presence and provide recommendations so you can get results, increase awareness, drive traffic and unique viewers through video and other multimedia effectively and efficiently.

Strategic Planning Process

Social Market Research – Auditing and detailed research information about the social brand name, competitors and target market interaction, culture and voice.

Collective Ideation – Setting the stage for your strategic plan through collective ideation and best practices.

Social Plan Development – Here is the meat and potatoes. You are provided with a map for developing brand interactions on the social web. We show you how to optimize and implement this strategy to increase awareness and get achievable business results.

Measurement and Improvement – There is an old business saying, “…you cannot manage what you don’t measure.” And you cannot improve something you don’t know is broken. As a very important part of our social media optimization and plan, we show you how to measure your results, know what to look for and how to improve the process.